Application was pretty smooth, a lot smoother than their nude colors for me. Two thick coats was enough, but three coats would have been perfect. Sadly, I've already noticed some chipping and it's only been 2 days! But I'm really digging this shade!
It makes me regret not buying the limited edition Neiman Marcus lilac Balenciaga First that is part of their designer sale. Rumor has it it's around $835-$865
(photo taken from MidNite Sun from Purseblog)